Bridge Party

Analysis of Potential Party Name

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HISTORY

While there has been no American Bridge Party, the Bridge Party of Canada (2015-2017) was a non-partisan party built on issues, rather than candidates. It is best known for its advocacy of a twenty hour work week and release from any regard to GDP.

MERITS

The name itself suggests positioning in the center, where a majority likely rests. It also suggests a pragmatic approach to politics, with a commitment to bipartisanship.

DRAWBACKS

It is hard to be passionate about the center and it is hard to define which issues are to be bridged, or how.

Boston Tea Party

Analysis of Potential Party Name

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HISTORY

An act rather than a political party, colonists rejected taxation without representation by demonstrating against the British East India Trading Company, throwing boxes of tea overboard as a protest against the Tea Act in 1775. It was a pivotal event leading up to the Revolutionary War.

MERITS

The historic reference could work for a group seeking radical release from taxation without representation. It might also work as a protest by those who believe elections have been stolen and representation has been lost.

DRAWBACKS

The reference to Boston is too localized. The Tea Party movement is associated with the Republican Party and Libertarianism.

Black Riders Liberation Party

Analysis of Potential Party Name

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History

A revolutionary black power group started by General T.A.C.O – (Taking All Capitalists Out), Mischa Culton, after his release from prison in 1996.

MERITS

Appeals to black panther radicals who oppose self-genocide.

DRAWBACKS

Historically associated with a hate group that supports violent revolution and Marxism. Not likely to gain any support from anti-socialist whites or hispanics and other minorities.

Black Panther Party

Analysis of Potential Party Name

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History

Active since 1966, led by Huey Newton, it is a partly Marxist pro African American leftist movement.

MERITS

Works well for positioning far left and creating influence in other parties, using a power name for coalition purposes.

DRAWBACKS

Can’t stand alone because of historic support of violence and radical positions.

Bicentrist Party

Analysis of Potential Party Name

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MERITS

Indicates two centers of influence, power or concern. This could be simple if identified well for branding purposes.

DRAWBACKS

A confusing geometric term that is very heady. The centers need to be identified to be useful. Can what is needed really be reduced to just two centers? Tricentric might be better – economy, safety, environment?

Benignancy Party

Analysis of Potential Party Name

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MERITS

Realistically, just being good might be an improvement given the history of the currently dominant political parties.

DRAWBACKS

Sounds like a tumor. It’s hard to pronounce. OK. So you’re not bad. What’s your definition of good?

Benevolence Party

Analysis of Potential Party Name

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MERITS

Indicates Americans are good-hearted for electing people from a party with such a name.

DRAWBACKS

Many Americans are America first types and would consider this name a threat to America’s interests, even if the benevolence was intended internally.